Zomato has officially discontinued its intercity food delivery service, known as “Intercity Legends.” This service, which allowed customers to order iconic dishes from different cities across India, was launched in 2022. However, due to significant logistical challenges and financial unsustainability, Zomato struggled to make the service profitable. Despite relaunching and tweaking the model several times, including setting a minimum order value of ₹5,000, the service failed to achieve its desired market fit. As a result, Zomato decided to shut it down with immediate effect on August 22, 2024 [❞] [❞].